What We Won’t Do


Not all LASIK centers are the same. While every center focuses on what they can accomplish for their patients, sometimes it is important to know what a center or a doctor WON’T do:

We won’t approve you for LASIK unless we know you’re an excellent candidate. Some eyes are simply not suited for Laser Vision Correction. Even with today’s most advanced technology, about 25% of applicants at Lipstock LASIK  and Cataract Center are frankly advised to consider another method of vision improvement. Dr. Lipstock will not recommend LASIK unless he knows he can achieve the outcome you want and that LASIK can provide. However, we won’t send you away disappointed because we provide a full array of modern vision correction technologies including PRK and Refractive Lens Exchange.

We won’t rush you. As Dr. Lipstock says: “We’re not running a production line here at Lipstock LASIK & Cataract Center; we’re never in a hurry, we never take shortcuts, and we’re answerable only to our patients – not a board of directors in another state. We’re being entrusted with our patients’ eye health and their hopes for the best vision they can achieve, therefore safety and excellence of outcome are our foremost concerns.

We won’t treat you like a number, Dr. Lipstock always says “I know my patients come to me with apprehensions and expectations and my first step is to get to know them as individuals, settle their concerns, and then help them achieve 20/20 or better. I love my profession. I love what I do. I love providing the best vision possible for my patients and I am just as excited and thrilled to perform my next procedure as I was with my first.”

We won’t cut-rate your vision. Affordability is a factor in any elective surgery and some centers focus on this sensitive issue by offering too-good-to-be-true discounts and price cuts. While offers like $999 look good, the truth is that the technology used in these cheaper procedures is usually outdated and the quality of the outcome is the first casualty.  It is rare that anyone qualifies for these procedures anyway as the amount of vision correction provided for this price is so small that most people who qualify wouldn’t really need LASIK to begin with.

At Lipstock LASIK & Cataract Center we make LASIK affordable but we do it without skimping on the quality of outcome and we use the most advanced technology available for every patient.

We won’t make our decisions based on the directions of bean counters in a distant corporate office. One of the benefits of owning your own business is that you get to make all the decisions about the business: things like the type of equipment you’ll use and how often you’ll upgrade it, the number of people on the patient care staff, and the standards you’ll adhere to for your patients. Dr. Lipstock is very particular about these things and makes sure the rest of us are too.

We won’t subject you to sales pressure. Some folks shy away from the offer of a Free Consultation because they’re sure it will mean sales pressure. Not at Lipstock LASIK & Cataract Center.

The purpose of the LASIK Consultation is to verify that you’re a good candidate and confirm that you qualify for our 20/20 Money Back Guarantee program. Once this is determined, the ball is in your court. If you’re a good candidate for LASIK, we’ll be happy to discuss affordability whenever you like, and if you decide to schedule your procedure right then and there, that’s fine with us too. But we’re not running a production line, so relax and leave your concerns about sales pressure, and your checkbook, at home.

We won’t leave you in suspense about your credit application.

We’ll help you apply on the spot and send you home knowing that you’re financially covered. Our online credit application and approval process can help you find out what your payments are likely to be immediately – even before you come into the office for the consultation and exam.

We won’t leave you wondering if you’ll really get what you were hoping. Achieving the best vision possible for every patient is a commitment that begins with our Free LASIK Consultation, includes the most advanced LASIK technology available, and continues through our 20/20 Money Back Guarantee.

While many centers offer verbal assurances as to quality of outcome, Dr. Lipstock is the only LASIK surgeon in the Richmond area to back up his commitment in writing: Lipstock LASIK & Cataract Center offers the only LASIK in Richmond backed by a written 20/20 Money Back Guarantee.